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Excellence and innovation at every turn

Since its creation in 2006, AXS has established itself as a key player in tech accessories, offering high-performance, ergonomic solutions accessible to all.

Through its two flagship brands, The G-Lab and Bluestork, the group meets the expectations of gamers with high-performance gaming peripherals, while supporting home and professional users with reliable, affordable computing equipment.

Enter the Game. The ultimate gaming experience.

The G-Lab has become France’s #1 brand for gaming peripherals. Each product is designed to push back the limits of performance. Its mission: to provide every gamer with the tools to reveal their full potential.

Leader in France

The G-Lab is the leading French brand specializing in gaming peripherals. It is currently No. 1 in the gaming keyboard segment in France.

International presence

Distributed in over 25 countries, The G-Lab continues to expand, bringing its expertise to gamers worldwide.

Commitment and Performance

The G-Lab’s mission: to design reliable, high-performance equipment accessible to all players, from casual to competitive.

Your well-being,

Our technology

A benchmark in office solutions since 2006. Specializing in everyday IT equipment, Bluestork designs solutions to optimize comfort and productivity, both in the office and at home.

French expertise

For over 20 years, Bluestork has been designing office peripherals and accessories designed in France to improve day-to-day comfort and productivity.

International presence

Distributed in over 25 countries, Bluestork continues to expand, backed by a reliable network and a range of products tailored to the needs of both professionals and consumers.

More sustainable technology

Bluestork designs sustainable IT equipment, with recyclable packaging and refillable products to reduce environmental impact.

Commitment and Performance

Our distributors

AXS Group designs ergonomic, intuitive solutions designed to deliver an optimal experience, whether with The G-Lab for gaming or Bluestork for office automation.
Each product is developed for intensive use, guaranteeing a fluid grip, intelligent design and lasting comfort. More than just an accessory, it becomes a tool for precision and efficiency, designed to maximize productivity and well-being on a daily basis.

A vision focused on performance and the future

Reducing our footprint
Reducing packaging size
Reduced carbon footprint thanks to smaller packaging
Packaging designed with the planet in mind
100% recyclable cardboard
Minimum 33% recycled cardboard used in each package
Refill, recycle, start again
12 refillable products in 2024/25
Reduce disposable batteries with our rechargeable products
With +10 million products sold in +20 countries, the group is committed to reducing its environmental footprint: recyclable materials, refillable products and eco-designed packaging. Combining innovation and responsibility means creating unique, high-performance and sustainable experiences.